H.264 / MPEG-4 AVC Codec
H.264 is the next-generation video compression technology in the MPEG-4 standard, also known as MPEG-4 Part 10. MPEG-4 is a suite of standards which has many "parts", where each part standardizes various entities related to multimedia, such as audio, video, and file formats.
H.264 can match the best possible MPEG-2 quality at up to half the data rate. H.264 also delivers excellent video quality across the entire bandwidth spectrum — from 3G to HD and everything in between (from 40 Kbps to upwards of 10 Mbps).
Background of H264 Codec (H.26L, AVC, JVT)
H.264 is a standard for video compression. It is also known as MPEG-4 Part 10, or MPEG-4 AVC (for Advanced Video Coding). As of 2008, it is the latest block-oriented motion-compensation-based codec standard developed by the ITU-T Video Coding Experts Group (VCEG) together with the ISO/IEC Moving Picture Experts Group (MPEG), and it was the product of a partnership effort known as the Joint Video Team (JVT). The ITU-T H.264 standard and the ISO/IEC MPEG-4 Part 10 standard (formally, ISO/IEC 14496-10) are jointly maintained so that they have identical technical content. The final drafting work on the first version of the standard was completed in May 2003.

